Are you trying to build a brand in the relationship advice niche like JudithPrays did? If you’re giving people advice, brand management is crucial. Here are a few simple tips that will help you to build up your brand in a positive way.
If you’re providing people with relationship advice, you are asking them to trust you with their most intimate and personal information. Because of this, you need to be approachable if you want to be successful.
People shouldn’t worry about asking you a question; they should feel confident that you will do everything in your power to help them. You should pay attention to what people say to you, and you should try to make sure that the advice you give is relevant to them.
You should also make sure that it is easy for people to get in touch with you. Don’t just respond to questions that people send in through email; talk to people through social media as well.
The more approachable you are, the more likely it is that people will ask you for advice. Eventually, you’ll have a lot of people coming to you with problems.
Give Great Advice
More than anything else, people that are trying to succeed in the relationship advice niche need to be able to give great advice. If people aren’t impressed with advice that you give you, they won’t trust you to resolve their problems.
If you don’t have a lot of experience with relationship advice, you may want to educate yourself before you start running a site. Try to read books and articles that were written by marriage counselors; educate yourself on healthy communication.
Even a single piece of bad advice can significantly damage your brand. You should be careful about what you tell people to do.
Create A Great Website
All of your advice should be collected on a great-looking website that is easy for people to navigate. The better your website is, the easier it will be for people to browse it and find the kind of advice they are looking for.
If you don’t have a lot of web design experience, you should definitely hand the design of your site off to a team of professionals. They will be able to create the kind of site that will leave a positive impression on anyone that sees it.
Answer Questions Before People Start Asking Them
While it’s a good idea to provide advice for specific situations, no one is going to want to be the first one to ask you a question. You’ll have to get the ball rolling yourself.
Take the time to provide advice and answer potential questions when you launch your site. As your audience grows, more people will come to you with questions going forward.
Building a brand in the relationship advice niche will take both time and effort on your part. While building a brand won’t necessarily be easy, the eventual results will be worth all the hard work.